This #LaborDayWeekend, we thought we would celebrate the #SanFrancisco way. It is well known that SF has the highest concentration of start-ups in the world, especially in areas of technology. Of course, we at Nowcado fall into this category, but you may not have realized that San Francisco is also a great place to find a totally different kind of startup – microbreweries! Having a beer is a typical part of standard Labor Day events, so in the spirit of supporting our fellow entrepreneurs, we decided to check out a few such establishments in the city, and the products they had to offer.
As with any startup, the key to success is differentiation from your competitors, and understanding what appeals to your customers. It was fairly obvious to us that these brewcrafters had it down to a science. Everything from the catchy, unapologetic names of the beers to the unorthodox ingredients made sure to leave a lasting impression – there were too many intriguing options to try them all (though we certainly tried)! Most remarkable is the diversity of the styles, from Belgian lagers to tripels, custom IPAs, wheat, barley, or even oatmeal ales, infusions with chocolate, citrus, herbs and spices, and several styles we had never even heard of before. Each new beer is “tested” with the brewery’s customers, like any great startup product, and refined by adding or adjusting ingredients based on feedback over several weeks. After the brewer (and customers) are satisfied, the beer will start to be distributed to the various stores and restaurants where that local brewery’s products are available. So if you’re an avid beta tester of new products, don’t forget to check out the new products at your local microbreweries.